Most speakers enter the business with passion and expertise, but struggle to turn that energy into consistent bookings and long-term momentum. The gap usually isn’t talent; it’s strategy, follow-up, and knowing how to market yourself without losing your mind. Future of Work and AI expert Dan Södergren sits down with Rob to explore how speakers can use AI to market smarter, not louder. Drawing from decades in digital marketing and emerging tech, Dan breaks down how tools like speaker.marketing and SalesReel can help speakers capture content, create assets, and build a reliable pipeline… even if sales and marketing aren’t their strengths.
In this episode of The Presentation Whisperer Show, you’ll learn:
o Why so many speakers struggle to turn passion into predictable income—and where the real breakdown happens.
o What motivated the creation of speaker.marketing and the specific problems it solves for professional speakers.
o How AI can help speakers capture content and turn it into usable marketing assets without added complexity.
o Practical ways AI can support follow-up, consistency, and visibility—even for speakers who dislike selling.
o How decades in digital marketing and tech shaped a more human, accessible approach to AI.
o The balance between automation and authenticity when using AI in your speaker business.
o How speakers can build a healthier booking pipeline without relying solely on referrals.
o The first small step hesitant speakers can take to start using AI without feeling overwhelmed.
A special landing page has been created so you can get Dan's StageReel for free*.
https://stagereel.org/rob
*Free for 3 months.
To learn more about this guest:
Dan’s website link www.dansodergren.com
Dan’s newsletter link https://danandthefutureofwork.substack.com/
Dan’s Linkedin Link https://www.linkedin.com/in/dan-sodergren-futureofwork/
His Books And Courses Links:
https://futureofwork.gumroad.com/l/TheFifthIndustrialRevolution
https://futureofwork.gumroad.com/l/aileadersguide
https://futureofwork.gumroad.com/l/MarketingWithAI
https://www.letslevelup.app/course/TheAIMarketingCourse
https://www.letslevelup.app/course/PromptEngineering