Most speakers know they should write a book. Far fewer ever do. And the gap between those two groups? It’s bigger than most people think. Author Urs Koenig sits down with Rob to explore why a book has become one of the most powerful credibility tools a speaker can have, and what really gets in the way of finishing one. Drawing from his own journey and the work he’s done helping others get published, Urs breaks down the mindset, process, and discipline it takes to move from “I’ve got a book in me” to holding it in your hands.
In this episode of The Presentation Whisperer Show, you’ll learn:
o What speaker bureaus and decision-makers really see when comparing speakers with and without a book.
o Why so many speakers never get past the first chapter, and what’s actually holding them back.
o How fear compares to lack of process when it comes to unfinished manuscripts.
o The common myths that keep speakers stuck in rewriting instead of finishing.
o The smartest and most practical way to begin writing a book tomorrow.
o How writing a book requires a different mindset than building a speech or presentation.
o The role clarity of message plays in both strong speaking and strong writing.
o The key mindset shift that makes writing a book feel manageable instead of overwhelming.
o What unexpectedly changes, both professionally and personally, once a speaker becomes an author.
To learn more about this guest:
https://www.linkedin.com/in/urs-koenig-ab3828/
Instagram: @koenigurs
https://www.instagram.com/koenigurs/