Too many presenters cling to logic as their secret weapon for standing out. But what if logic is actually the trap that keeps your message predictable, familiar, and forgettable? To create something truly distinctive; a talk, a brand, a policy, or a book, you may need to step outside the lines of linear thinking. Author and founder of Levy Innovation, Mark Levy sits down with Rob to explore how embracing the unexpected can unlock originality and impact. He shares why logic loops us back to what already exists, and how illogical thinking, done with intention, can spark bold ideas, unforgettable presentations, and genuine differentiation.
Mark opened with his personal journey and landed it perfectly in the sweet spot at two minutes and twenty-five seconds. Challenge met!
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